A while back I was a pre-paid legal associate. My sponsors were great and the trainings and events were impactful. I definitely owe a lot to Pre-Paid Legal for who I am today.
I was a coachable associate and tried my best to do what I was trained. I made my list, I went to as many events as I could, I went to all the national conventions, I purchased business opportunity lists and made cold calls, I prospected my local community by handing out DVD’s, CD’s, and Business Cards. I was very committed to handing out the tools and handed out at least two tools a day. I set sit down appointments. I used my upline for 3-way calls. I also participated on weekly conference calls.
Let’s just say I did a lot.After spending over a year doing all this my business never broke even. I spent way more than I made each month. The few recruits that I brought on board did not last that long and quit. When they quit I was subject to chargebacks. To make things tougher my team was not duplicating.
Now, the question I asked myself was why wasn’t my business working? Why was it so hard growing my business the way my upline taught?
After a lot of soul searching it boiled down to this. It was not me, it was my marketing. I was not at fault. It wasn’t that I couldn’t talk with strangers or that I was afraid to pick up the phone. It’s just that I did not know how to target market and call interested prospects. Getting maybe 2-10 untargeted prospects a week like I was doing was simply not enough to have a chance of breaking even and making a profit. All of the poor souls like me who were sold on the hype didn’t stand a chance.
After researching other successful network marketers I learned there is an easier way to building a Pre-Paid Legal business and that it involves the use of technology to do it. I learned that I could use the Internet and target market more effectively. Not just market but also use attraction marketing strategies. I invested a lot of time learning different marketing strategies and how to brand myself as someone future business partners would be attracted to.
Online marketing leverages your time in so many ways. For example if you know how to use Pay Per Click and Article marketing strategies you will generate interested prospects daily. You are then able to spend your time following up and recruiting people into Pre-Paid Legal or market other products. These are just two strategies, there are many more. I highly encourage you to do what I did and learn how to be an entrepreneur online. This is your business, it’s time to take ownership.
